Influencers are individuals who have social media accounts with large bases of followers who tend to idolize and, to some degree, worship their lifestyle and choices. They fall into several categories according to the number of followers, and we have Nano, Mega, Micro, and Macro influencers. This article will talk about Micro-influencers and the power they have on Instagram.
What Is A Micro-Influencer?
They have a follower base of 1000 to 10,0000 followers, normally an expert with in-depth knowledge in certain fields such as software, video games, clothes, well-being, food, and fashion. Unlike celebrities with large numbers of followers, micro-influencers are well-oriented in the products they are advertising.
Since they are not as popular as TV and sports stars, businesses should bet on the followers’ interest in the product rather than the person marketing it.
The Leverage Micro-Influencers Have On Instagram
1. Experience
Micro-influencers are typically well-rounded in the market they are doing advertisements in, which means they can respond to the follower’s questions properly and help them whenever they encounter a problem while using the product.
They have established a reputation for being professional. So, they tend to be an authority in a given field and their “digital words of mouth” have a compelling power over the purchase decision the client makes.
2. Engagement
They have a modest number of followers; subsequently, they have enough time to engage and converse with them. The relationship with the followers becomes more of a friendship, building a sense of comradeship between the two.
Thus, they have built a community on Instagram characterized by massive interaction with the audience through stories, reels, and posts, representing a catch every business craves.
Moreover, the influence their opinion of a given product has on followers creates fierce competition between companies that want them to share brand stories and posts on their pages so that their fans view them and take them seriously. They are extremely valuable for new businesses that want to introduce the audience to their brand, pile up customers and build trust in their company.
3. Credibility
Since they are just ordinary, passion-driven individuals, who are a bit obsessive and meticulous about their field, the audience trusts their views. It tends to buy whatever product they recommend on Instagram because these adamant lovers don’t exaggerate the positive aspects of a given product, nor do they advertise a product they don’t have faith in. Eventually, their audience takes their word for a certain product without questioning their choice.
4. Higher ROI Yield(Return for Investment)
Though they don’t have the reach celebrities enjoy, hiring a group of micro-influencers will give you a good bang for your money because you will effectively reach thousands of clients and guarantee engagement.
5. Instagram Account Management Skills
Many business managers and directors lack Instagram account management experience. They set up dull pages with a few followers who might end up unsubscribing from or disliking the page. Here come micro-influencers with their knowledge in this field and enthusiasm for the product itself to solve this problem by giving their piece, advising the company on how to manage its Instagram account, and guiding it on how to use an ad creator to promote its goods.
6. Powerful Content
They don’t just design any content; they come up with ideas that speak to their audience and meet their expectations. They can masterfully use the various tools Instagram provides to create relatable content. This is considered an asset for businesses who want to give their Instagram presence a push and humanize their brand. Therefore, companies may benefit greatly from micro-influencers’ visions in creating content close to people.
7. Instagram Borders Defiance
Since many of them have personal blogs via which they communicate with the highly targeted audience who are interested in what they tend to explain or illustrate on their blogs, your product can reach out to an audience who might be interested in it but not really into Instagram and social media. Don’t forget mentions on blogs value more in the search engine than those in Instagram posts. Also, you can learn how to create QR code and use them in your instagram posts.
8. Ad Block Proof
Most Instagram users tend to block advertisements, which is a major blow to the company’s marketing campaigns, which needs to resort to other types of indirect marketing to avoid this. Therefore, hiring a micro-influencer who may know well how to use an ad creator to design a seamless and natural ad for you may be the key, as they are more of friends to their fans, so they won’t get blocked when promoting your product.
9. Prominent Presence In Small Market
Micro-influencers are the best choice when the company is not a multinational one and needs to address a niche market because, being from the same locality, followers tend to trust them and their opinions more than macro ones. For example, if you are establishing a business on the West Coast, you would probably opt to hire influencers from the same area to try to speak to the followers in the language they understand.
10. Cost Efficiency
Collaborating with micro-influencers suits businesses that can’t afford macro-influencers. The salary varies from one micro-influencer to the other, but it was about one cent for each follower before, then it rose to about 3-5 cents on average
In conclusion, Micro-influencers have a highly influential presence on Instagram that shouldn’t be underestimated because they have built trust with their audience and established an intimate relationship with a certain community that idolizes them, which translates into cash for the businesses that hire them.
